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10 Ideas for Staying In Touch With Prospects By some accounts, upwards of 80% of prospects who are genuinely interested in your services won't hire you right away. There are many reasons for this. Some might need time to get to know you better. Others might not require any copywriting help at the moment. Regardless, you need to stay in touch with these prospects on a regular basis. Otherwise, you'll quickly drop off their radar screens. How do you stay in touch? Here are some ideas. 1. Publish an ezine. There's no guarantee a prospect will sign up for it. But if they do, there's a good chance they'll read a few issues. 2. Share a helpful article. I find actually printing and mailing the article works best, rather than emailing it. 3. Watch the news. Has the prospect launched a new product? Opened a new facility? Received a glowing product review? Send an email or card congratulating them. 4. Find out where they "hang out". Is the prospect active in an industry forum or association? It might be worth your while to become active there, too. 5. Make a special announcement. For example, you can send an email announcing that you've recently added press release writing to your list of services. 6. Share a success story. Many prospects will want to know how you've helped your other clients solve a specific problem or get a specific result. 7. Connect on the social networks. Is your prospect active on LinkedIn, Twitter or any of the other popular social networks? If so, there are plenty of opportunities for you to touch base with them there. 8. Brag a little. It's okay to share a glowing testimonial you just received from a client, or other news that relates to your credentials and track record. Just won a writing award? Tell your prospects! 9. Do a mini-survey. This has worked particularly well for me in the past. I send out a mini-survey -- no more than three questions -- on a topic that's of interest to both the prospect and myself. Then I offer to share the results. 10. Invite them to a virtual "lunch and learn". This is another technique that has worked well for me. Invite prospects onto a teleconference for a complimentary tutorial on a high interest topic. For example, "How to write Twitter posts that get respect AND leads." Keep it short; no more than 15 minutes. There are many low cost and free teleconference services available, so this stay-in-touch technique won't cost you much.
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May I coach you in how to land great clients? My popular client-getting program, Fast Track To Great Clients, has finally been scheduled. This is the course and private coaching program where I show you how to identify the ideal clients for your copywriting or corporate writing services, and approach and land those clients quickly -- without having to cold call or do any hard selling. You get a plan. You get proven marketing recipes. You get ready-made letters, emails, and scripts. And you get me… to personally coach you through the entire process. If you want to build a base of great clients -- the kind that are a joy to work with, and pay you very, very well -- then this program is specifically designed to help you do that. This will be a small group. Just 10 participants. So if you're interested, please let me know right away. Here's the link to more information: http://www.forcopywritersonly.com/get-clients.html Follow me! Twitter: Twitter/steveslaunwhite Read my lastest columns at The Wealthy Freelancer: TheWealthyFreelancer.com/blog If you enjoyed this newsletter, please forward it to a friend or colleague. ....................... Copyright 2010 by Steve Slaunwhite. For reprint rights, please contact the author. This e-newsletter published three times per month by Steve Slaunwhite, author of Start & Run a Copywriting Business, The Everything Guide to Writing Copy, and The Wealthy Freelancer. We also send one or two extra emails each month detailing programs and offers. Steve Slaunwhite Marketing Coach & Award-winning Copywriter FOR COPYWRITERS ONLY Voice: 905-846-2620 Office emaill: karen@forcopywritersonly.com Web: www.ForCopywritersOnly.com |