The acclaimed course that features personal coaching and instruction by award-winning copywriting expert Steve Slaunwhite
Finally, a copywriting course that builds your skills -- and your portfolio!
In this fast-track portfolio-building course, Steve will personally teach you:
- All the fundamentals of effective copywriting.
- How to create no-hype, high-results copy that clients really want these days — and will pay you handsomely to write.
- Techniques for handling a wide range of copywriting projects like a pro; everything from direct mail letters and web pages to online ads and podcast scripts.
Plus, you'll get a chance to produce an agency-quality sample for your portfolio, based on a real project from a real company.
So, if you've been struggling to master copywriting techniques AND build your portfolio, this hands-on course might just be your ticket.
"I've tried several other copywriting courses in the past. You name it, I've taken it. But nothing in those classes comes close to what I achieved after learning from Steve."
· Sonya Theus-White
· Sales Writer & Marketing Consultant
THE FORMAT: This is a home study program, so you don't have to travel anywhere. All the course materials and CDs are sent to you, and the personal coaching (by acclaimed copywriter Steve Slaunwhite) is conducted by phone and email.
MATERIALS INCLUDED: You get the 305-page coursebook: The Everything Guide To Writing Copy. You also receive a 175-page course manual, 5 CDs containing over six hours of instruction, several skills-building copywriting assignments, a real copywriting project from a real client, and numerous handouts, checklists, tips sheets and other materials.
YOUR INSTRUCTOR: Steve Slaunwhite, bestselling author of Start & Run A Copywriting Business, The Everything Guide To Writing Copy, and many other books, guides and courses.
DURATION: That's up to you. This course is entirely self-paced. You may complete it in as little as 5 weeks or as long as six months. It's designed to fit into even the busiest of schedules.
EXPECTED RESULTS: You'll master the fundamentals of writing copy that generates leads, makes sales, and builds brands. In addition, you'll get the opportunity to add some impressive samples to your portfolio. (Just what you need to attract clients and get the work!)
TUITION: $495. Includes all instructional sessions, course materials, one-to-one coaching, feedback on assignments, and support.
Because of the personal attention given to each participant, enrolment is strictly limited. So please reserve your spot today.
Fellow copywriter,
If you want to build a successful career and make money as a copywriter, there are two things you need to accomplish.
First, you must master the craft of copywriting. That means thoroughly understanding all the fundamentals of persuasive marketing writing, and knowing how to apply these to a wide range of projects, from websites to press releases to sales letters. Otherwise, you'll find it tough (if not impossible) to get clients to hire you.
Second, you must build an impressive portfolio. This is a problem if you've never done any copywriting before, or if your business or writing background is in a different field. Lack of samples can put the brakes on your copywriting career before it even starts.
Fortunately, the Secrets Of Strategic Copywriting course solves both these problems.
During this self-paced program, you'll learn how to write strategic copy that gets results… the kind of results that motivate clients to hire you again and again, and even tell others about your services. (Word of an effective copywriter travels fast!)
In addition, you'll gain valuable hands-on experience working on real-world exercises and at least one copywriting project that you'll be proud to include in your portfolio… all based on real work from real companies.
And every step of the way, your instructor (that's me, Steve Slaunwhite) will be there to provide all the instruction, answers, coaching, feedback, encouragement and support you need to succeed.
"I am so excited! Your course has taught me more about actual copywriting than all the books I've read."
· Barbara Johnson
· Freelance Writer
Is Secrets Of Strategic Copywriting for you?
If you have little or no copywriting experience and want to quickly get up to speed…
...or, if you're already successful in another business or writing field and want to add "strategic copywriting" to your list of services...
...then this course is ideal for you.
This course puts you on the fast-track to mastering copywriting basics, understanding how to successfully complete specific marketing writing projects, and adding a client-wowing sample to your portfolio.
"By taking Steve's course, I learned how to produce top-quality copy effectively and efficiently, and had the priceless opportunity to practice these methods using actual copywriting projects for actual clients. Highly, highly recommended."
· Michael Kelberer
· WritePoint Communications
Here's How The Course Works
When you register, you'll receive in the mail:
- All the course lessons on 5 CDs. (More than six hours of instruction.)
- The 305-page coursebook: The Everything Guide to Writing Copy
- The 175-page course manual, containing all the exercises and handouts.
In addition, you'll also receive access to a password-protected course website that contains further information and course materials — plus a list of real client projects to choose from.
As your instructor during the course, you'll have access to me via email for any help, answers, or guidance you need. Think of me as your personal coach or tutor throughout the course.
I'll also be reviewing your assignments and project work, and providing you with plenty of specific feedback that will keep you on the right track. During this process especially, you'll get insider tips and techniques that have taken me years to learn. (Previous students have said that my "copy coaching" of their course assignments alone was worth the course tuition.)
All course assignments are designed to help you quickly master the fundamentals and and develop portfolio-ready sample you can use to build your credentials and get work.
Remember, you can complete this course at your own pace. So you're not forced into a schedule of classes that you may not be able to attend. You can listen to the lessons, and work on the assignments, any time you like — days, evenings or weekends.
How does this course differ from other copywriting training programs?
Secrets Of Strategic Copywriting offers you a number of advantages not available in most other copywriting courses and programs.
- You learn no-hype, high-results copywriting techniques that help clients generate leads, get sales, and build brands. Accomplish this for clients and you'll consistently get more repeat business and referrals. (And that's how you build a successful copywriting career!)
- You practice both direct response copywriting --sales letters, emails -- and traditional marketing writing -- brochures, websites, press materials --for a cross-section of business-to-business and business-to-consumer industries. So your knowledge will be well-rounded.
- The course doesn't just focus on one type of project, such as direct mail letters or websites. You gain experience over a broad range of copywriting tasks, so clients will be able to rely on you for all their marketing writing needs.
- This is the ONLY comprehensive self-study course that builds your copywriting skills AND your portfolio. There's no sense in mastering strategic copywriting if you have no way of demonstrating that to potential clients.
- It's the ONLY course that provides you with personal instruction and feedback by me (Steve Slaunwhite); an award-winning copywriter with more than 15 years experience and the author of three books and hundreds of articles on copywriting success.
And, the best part is, this course can be completed in as little as 5 weeks! So you don't have to wait long to put your new skills and portfolio to use building your freelance copywriting practice.
About Your Instructor
 All instruction, feedback, personal coaching, and support is conducted exclusively by me (Steve Slaunwhite).
If you're not familiar with my work, I invite you to type my name into Google or Amazon. I'm known as one of the top copywriting experts in the business, and have several books and courses published, including the classic Start & Run A Copywriting Business and my latest The Everything Guide To Writing Copy (which you get FREE with this course.)
I've been teaching copywriters business and writing skills for almost a decade, and have led several workshops at Humber College's Media Copywriting Program — endorsed by top-drawer ad agencies across the country.
Companies like Hewlett-Packard, NCR, Sprint, and more than one hundred others have relied on my advice and copy for their marketing communications. And, although I never enter industry competitions, I've still managed to receive a trophy shelf of copywriting honors including the Promo! Gold Award and the ACE Award.
But more important to you, I'm dedicated to helping copywriters become successful. It's a real passion of mine. So, during this course, you can depend on me to teach you the strategies and skills you need to be a successful strategic copywriter.
Let's Review What You Get With This Course
Secrets Of Strategic Copywriting is designed to build your skills and portfolio. As a student, you benefit from:
-
 12 comprehensive copywriting lessons on 5 CDs. More than six hours of instruction, personally conducted by Steve Slaunwhite.
- The 305-page book for the course: The Everything Guide To Writing Copy.
- A 175-page course manual, containing all the lessons, assignments and transcripts.
- Several skills-building homework assignments, plus at least one main client project.
- Personal coaching by me throughout the course, including my review and feedback on all your assignments.
- An opportunity for you to produce a potentially impressive sample for your portfolio.
- Dozens of handouts, tip sheets, checklists, and more.
 And here's a bonus. Upon successful completion of this course, you will be awarded a signed Certificate Of Completion. This is a high-quality frame-worthy document, similar to what you would expect to receive in any other reputable professional development program.
"Steve's course is, far and away, the best copywriting preparation around for the money."
· Louis J. Wasser, copywriter
· Write To Market, Inc.
Spots Are Limited
As mentioned earlier, I give each student a lot of personal attention. That means I have to limit enrolment in this course. Once I have all the students I can handle for a particular period I close the doors and start a waiting list. So, if you want to rapidly build your copywriting skills and portfolio, please reserve your spot today for just $495.
Steve Slaunwhite
Award-Winning Copywriter
& Freelancer's Coach
P.S. I invite you to try this course risk-free. If, after 30 days, you decide it's not for you, simply let me know by email. I'll issue you an instant full refund.
Questions? Don't hesitate to contact me personally at steve@forcopywritersonly.com or 905-846-2620.
Frequently Asked Questions
"Do I have to travel anywhere to attend this course?"
No. This is a distance learning program. So you can do this course in the comfort of your home or office (or even the local café!) You receive all the course materials and CDs in the mail. You do the assignments and send them to me for my review and feedback. And you can email me, or call me during business hours, any time you like for answers, guidance, coaching, encouragement and support.
"What materials are included in the tuition fee"
In addition to the feedback on assignments and one-to-one coaching, you also receive the 305-page book for the course, the 175-page course manual, copywriting assignments, lots of handouts and other materials, a portfolio sample based on your work for a real client, and a signed Certificate Of Completion.
"Is this course focused on business-to-business (B2B) or business-to-consumer (B2C) copywriting?"
This course covers both B2B and B2C copywriting extensively.
"What types of copywriting projects are covered in this course?"
This course covers both direct-response projects, such as sales letters and landing pages, and traditional marketing communications like brochures, websites, email promotions, case studies, white papers, and advertising. You also gain knowledge on the latest new media projects, including webcast scripts, podcast scripts, blog ghostwriting, and more.
"What is the time commitment required to complete the course?"
You should plan to dedicate approximately two hours to each lesson. (There are twelve in total.) In addition, your main client project may take five to seven hours to write. Most students complete this course within three months — some, in as little as five weeks.
"Is there a money-back guarantee?"
Yes. As with all my courses and handbooks, you get a money-back guarantee. If, after you have received the course materials, you decide this course isn't for you, just send everything back in saleable condition and you'll receive a full refund of your tuition.
"I'm a writer in another field. Should I be taking this course?"
If you are a freelance writer, journalist or author, and want to offer copywriting services as an additional revenue stream, this is an excellent course for you. I have a lot of experience helping writers in other fields master copywriting. In fact, I'm active in two prestigious writer's associations: ASJA and PWAC.
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