Secrets of Writing for the Healthcare Market

How To Break Into This Fast-Growing and Lucrative Writer’s Niche

Teleclass audio recording & transcript featuring Steve Slaunwhite with special guest Kelly Robbins, the leading expert in healthcare copywriting

The healthcare industry is booming. Why? Baby boomers! Demographically, these are people in their 50s and early 60s, and there are 82 million of them in North America. That’s over 1/3 of the total adult population!

This aging “boomer” generation is increasing the demand for health-related products and services, everything from wellness coaching and nutritional supplements to educational materials and medical clinics.

No wonder companies in the healthcare industry are desperately seeking qualified copywriters.

They need a lot of stuff written – ads, direct mail letters, emails, newsletters, web pages, the works!

Want to learn how to break into this fast-growing, lucrative writer’s niche? This teleclass audio recording and transcript will give you all the basics.

How to Crack this Hot Writer’s Market

There’s no doubt about it. If you can write successfully for healthcare companies, you are going to be VERY busy. This market is expected to continue to grow rapidly for the next couple of decades at least.

However, healthcare copywriting does require some specialized knowledge. For starters, there are FDA guidelines that influence how sales and marketing materials are created. And there are other guidelines and information you need to know as well.

How do you get started? This teleclass recording and transcript reveals what you need to know. It won’t make you a healthcare copywriter overnight. But it will definitely put you on the right path to success.

Kelly Shows You How

In this recording and transcript – based on the sell-out teleclass – I interview one of the most successful healthcare copywriters and marketing consultants in the business: Kelly Robbins.

Kelly is the author of Healthcare Copywriting Secrets Revealed and The Healthcare Copywriter’s Toolkit. She has taught college level marketing classes and is the 2007 President of Colorado Healthcare Communicators.

In my opinion, no one explains how to succeed in the healthcare copywriting field better than Kelly. If you’re interested in this market, you’ll want to hear Kelly’s insights and success tips.

Here is just a sample of what you’ll learn in this recording and transcript:

  • The type of companies in the healthcare market that need copywriters. (It’s not all consumer marketing. A big segment of it is business-to-business.)
  • The kind of projects you can expect to handle as a healthcare copywriter. (You’ll be surprised at the range of fun and fascinating projects.)
  • The regulations that govern advertising and marketing in the healthcare industry. (You MUST know this.)
  • Do you need to be an expert in health or medical topics? (The surprising answer.)
  • What should you call your information product? A booklet? An ebook? A special report? (Believe it or not, your decision will dramatically affect pricing and sales.)
  • Who inside a healthcare company hires copywriters? How do you reach them? And how do you get them to hire YOU?
  • What if you don’t have any healthcare writing samples? Can you still get started in this market? (You’ll learn 5 simple strategies that work VERY well.)
  • How much should you charge for typical healthcare copywriting projects? For example, how much can you expect to be paid for a two-page sales letter?
  • What’s the best way to get started in healthcare copywriting? What do you need to do to break in?
  • And much more.

Healthcare Copywriters are in High Demand

If you want to break into healthcare copywriting, this teleclass is a great place to start. You’ll learn all the basics. And you’ll learn it from one of the top healthcare copywriters in the business.

Now let’s review what you get:

  1. The teleclass audio recording, featuring special guest Kelly Robbins.
  2. The word-for-word transcript of that teleclass, enhanced with special features that make the information easy to access.
  3. A list of valuable resources.

All this for only $39.

If you’re interested in exploring the hot healthcare writer’s market, click the link below to download the audio recording and transcript right now.

Guarantee: Try this audio recording and transcript today. If you’re not fully satisfied, I will refund your payment. No questions asked. No hassles.


Steve Slaunwhite

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