The Wonderful World of White Papers

How to make big money in this booming writer’s market

Audio class & transcript featuring Steve Slaunwhite,
with special guest Gordon Graham “That White Paper Guy”

White Papers are innovative marketing documents that companies use to promote their products and services.

In recent years, White Papers have become so popular that many companies are falling behind. So they’re scrambling to hire freelance writers, and paying them top dollar, just to get these fascinating documents written.

According to the 2005 White Paper Writer Industry Survey (published by Stelzner Consulting) experienced writers earn an average of $4,000-$6,999 for a 10-page White Paper. So just one of these projects per month can easily earn you an executive class income!

Do you enjoy the kind of writing that educates and informs?

If so, then the wonderful world of White Papers might just be your ticket.

In this informative audio class, you’ll discover everything you need to know to nail these high-paying assignments, and complete them like a pro.

To listen to this program TODAY, just scroll down to order.

What are White Papers?

Some writers mistakenly think that White Papers are complex and technical. But this is a myth.

A White Paper is essentially an educational piece. It explains to potential customers how a new technology works, or the best way to do something, or how to solve a specific problem. Essentially, it’s a how-to document.

Why are White Papers so popular today? As Bob Bly explains in The White Paper Marketing Handbook, “We live in an information society. So it makes sense that information has replaced hype and puffery as the most powerful marketing tool.” Companies are quickly discovering that information-rich White Papers are far more effective than brochures for promoting their products and services.

No wonder so many companies are desperate to get their White Papers written as quickly as possible. If you’re a White Paper writing specialist, you’re in demand.

Meet our Special Guest

In this audio class, I share everything I know about tapping this goldmine of a writer’s market. I have written dozens of White Papers myself for companies like USi, Symantec, UPS, Intelygis, Cardscan and many others.

But you get more than just my expertise.

My Special Guest, Gordon Graham (aka “That White Paper Guy”), is also on hand to share his considerable experience in this market. He’s one of the top 10 White Paper writing experts in the industry today. And I pick his brain mercilessly.

Gordon has written White Papers for many of the big names – like Autodesk, Intuit and Oracle – plus lots of smaller companies, too. A legend in this business, he’s also won a long list of marketing writing awards and is Editor of SoftwareCEO.

In this Audio Program, Gordon holds nothing back. You learn:

  • What are White Papers exactly? (Many writers think they know, but have actually got it wrong.)
  • Are White Papers difficult to write? (A surprising answer.)
  • Which types of companies need White Papers written?
  • What are the hottest White Paper markets today, and how do you tap them?
  • Who do you contact in a company for White Paper writing gigs?
  • What is the most effective way to promote yourself as a White Paper writer?
  • How much experience do you need to break into White Paper writing?
  • What if you don’t have any White Paper writing samples in your portfolio? (Three simple strategies that work almost every time.)
  • How do you write a White Paper? (An incredibly simple formula. I use it to make White Paper writing faster and more enjoyable.)
  • Where do you find examples of White Papers so you can learn from them?
  • How long does it take to write a White Paper?
  • How much do you charge for a white paper writing job?
  • How much money can you realistically earn? (We’ll cover rates for beginners as well as more experienced writers.)

Ready to join the White Paper revolution?

In my opinion, White Papers are the fastest growing type of writing project in business-to-business marketing today.

So I encourage you to consider White Papers, either as a specialty, or simply to add to your list of writing capabilities. This Audio Program will explain everything you need to know to get started.

Now let’s review what you’ll get:

  1. The 60 minute Audio Program. A recording of the live audio class led by me, Steve Slaunwhite, with special guest Gordon Graham, “That White Paper Guy”. This recording is done by a professional sound engineer, so the quality is almost crystal clear. You can listen to it on your computer, MP3 player or iPod.
  2. A complete word-for-word transcript of the audio class, so you can follow along with the recording, highlight key points, make notes, and use this document as a valuable reference book.
  3. Several handouts, including a list of the top 50 industries that need White Paper writers right now!

All this for only $39.

Order this Audio Program now. Listen to it today!

Audio Program & Transcript:The Wonderful World of White Papers
Price: $39 USD
What you get: 60 minute Audio Recording + complete transcript + handouts
Audio Format: Recorded in MP3. You can listen to it on your computer, MP3 player or iPod.
Workbook Format: Published in Adobe PDF (Portable Document Format). If you don’t have Acrobat Reader on your computer, you can download it for free here.

Guarantee: Order this Audio Program risk-free. If you are not completely satisfied let us know within 30 days and we will issue you a full refund. No questions asked.

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