How-To Articles Loaded With Great Ideas, Tips and Strategies for Successful Freelance Copywriting

Marketing and Getting Clients

• Getting corporate clients (Part 1)
• The most dangerous myth about prospecting
• Want more clients? Use this model sales letter
• How to scratch your niche. (And attract more clients)
• Network your way to more clients
• How to attract more clients by writing articles for OPEs
• FedEx your way to more clients
• Find clients at the (virtual) water cooler
• How to quintuple your chances of getting new clients
• Are you using your secret marketing weapon?
• The one thing you must do to get more referrals
• 5 things I know for sure about writing a successful pitch letter
• 4 simple rules for getting more repeat business and referrals
• Finding the needle in the corporate haystack
• What’s your prospecting personality?

Pricing and Quoting

• Unlocking the mystery of copywriter pricing
• A simple secret to getting paid more
• The power of value quoting
• The biggest pricing mistake you can make
• Do you make these two mistakes when quoting?
• 7 ways to wipe out price resistance
• The worst pricing mistake you can ever make
• Does your marketing cover the bases?
• Looking for clients? Don’t give up too soon!

Dealing with Special Problems Copywriters Face

• Do you really need business goals? The surprising answer
• Dealing with impossible deadlines
• How to increase your writing speed without feeling stressed
• The motivating power of 5 simple words
• How to avoid the mid-January let down
• Should you offer copy AND design?
• Push your own motivation buttons
• The power of partnering
• 5 habits of highly-successful freelance copywriters
• What to do when the client says, “I hate your copy.”
• Don’t have any copywriting samples? Try this idea

Copywriting Skills and Techniques

• Boost your income by creating product names and slogans
• Should you add “Case Studies” to your services list?
• Long copy or short? 8 tips for finding the answer
• 7 ways to research your target audience
• 6 reasons why case studies are a terrific market for writers
• 3 keys to keeping your copywriting on strategy

ATT: Editors, Publishers & Website Owners

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Steve Slaunwhite is an award-winning copywriter and author of The Everything Guide to Writing Copy (Adams Media) and Start & Run a Copywriting Business (Self-Counsel Press). To subscribe to his popular ezine for copywriters, visit http://www.forcopywritersonly.com.

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