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Want more clients? Use this model sales letter
by Steve Slaunwhite
I get a lot of questions from subscribers asking me how to write a direct mail letter that promotes their writing services.
Instead of providing you with a lot of tips and strategies – most of which you probably know already – I've decided to give you a letter instead.
Below is a sales letter that works extremely well. It was originally written to promote graphic design services, but can easily be adapted to writing services.
[Start of letter]
Headline:
May I send you a complimentary copy of our latest special report?
"7 Tips For Creating A Sizzling 'Sales' Page"
Image:
Picture of the special report cover.
Body of letter:
Do you use your website to generate leads, attract subscribers, or get sales?
Then you know how important it is to get your "sales" pages working correctly. If the design on those pages doesn't motivate enough visitors to click and respond, you lose opportunities – often to the competition.
The good news is, there are proven best practices for designing a winning sales page. Seven to be exact. And all are explained in our latest special report.
May I send you a complimentary copy? If so, please visit [insert web address] to pick up your free copy of 7 Tips For Creating A Sizzling "Sales" Page today.
This special report unlocks the mystery to getting more leads and sales from your website. It answers such questions as:
- Where on a web page is the best place to put a subscription box?
- Which layout styles are the most effective?
- What is the ideal format for an order form?
- Should you feature a picture of the product? (The surprising answer.)
- How do you motivate more visitors to click and buy?
- And much more.
Dawn Anderson, a marketing expert who reviewed this report before publication, raves, "I am definitely going to recommend this to all my clients. If your marketing success depends on generating leads and sales from your website, this special report is a must-have."
Just one of these tips can significantly boost your website conversion rates – instantly. So call, email, or visit the URL above and I'll personally make sure you receive your complimentary copy today.
Best regards,
John Smith,
Company Name
P.S. The appendix of 7 Tips For Creating A Sizzling "Sales" Page features more than a dozen examples of highly successful sales pages and landing pages. A terrific source of ideas!
[End of letter]
As I said, this letter was originally created to promote design services. Use it as a template to write your own direct mail letter. The offer (an information giveaway) and structure work very well.
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